In the development of Coop's uniform collection, innovation was at the top of the requirement list. With a willingness to explore new approaches, we took on the task of challenging and fulfilling the request. The result - a complete and modern uniform that is adapted to withstand the demands of the many different roles that exist at Coop.
Coop
A versatile collectionCustomised for the task
The collection is designed with a variety of professional roles in mind - from bakery and deli to checkout, picking and fruit & veg. Each garment is carefully designed to withstand dirt, wear and tear and the changing temperatures that employees encounter during a working day. This thoughtful versatility ensures that all employees have access to functional and durable clothing that is perfectly suited to their specific tasks.
Long-life products
Just like for us at Ted Bernhardtz, conscious choices are a priority for Coop. Our products are already inherently long-life products, as everything is well tested with high quality standards. With common ambitions for innovative solutions, we can guide you to, for example, other fabric choices than requested, smart design details, logofication and other parts that make a difference to the whole of a collection. High quality for long-life products in projects where the environment and sustainability are prioritised naturally leads to a slightly higher price tag, which can be good to take into account from the start when the goals for product development are high. If you do not yet reach your final ambition level, the development of a small part of the final product is the start of a positive change.
An eye for detail
Consistency in design and colouring has kept the broad collection of different garment types together. This contributes to a consistent and professional image for all employees, regardless of their specific work function. The design ensures that the collection is not only functional and durable, but also aesthetically pleasing and in line with Coop's brand identity. To adapt the collection to Coop's needs and vision, we took full responsibility in proposals regarding fit, material selection, comfort, design and graphic elements. A good collaboration and an open creative dialogue laid the foundation for a successful outcome.
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