Every company has a unique story to tell and brand identity to convey. At Ted Bernhardtz, we understand the importance of clothing not only being functional, but also reflecting the company's unique culture and values. We let Linda Öh, KAM and Creative Director, tell us more about her work in giving each company a unique expression.
Clothing as a branding concept
Linda Öh, KAM and Creative Director, on how we create stronger brands with unique identities.“Our design solutions range from traditional uniforms to modern, stylish clothing collections that truly capture the spirit of the company”
When it comes to creating clothing that truly enhances the brand, we at Ted Bernhardtz are experts in thinking outside the box. Each garment is carefully designed to not only meet practical needs but also convey the company’s identity in a clear and unique way.
– Staff that are facing the end-customer are often a proud conveyor of the company’s brand and values. The clothes are usually worn visibly within the company’s concept and customer environment, where the goal is for the staff to feel comfortable in terms of fit, fabric choice and colour.
It is both interesting and important to always keep in mind that the clothes should fit all employees in each unique company and brand. Regardless of age, body, work role or function – everyone should be able to enjoy working in their clothes.
We create unique designs for each customer and item based on the customer’s brand platform and vision for the future. Our design solutions range from traditional uniforms to modern, stylish clothing collections that truly capture the spirit of the company, says Linda.
Add your own touch
One of the most powerful ways to make clothes original is through logoing and unique details. We offer a wide range of options for adding your own touch, from printing your company logo on garments to customising details such as buttons and colours. – We are known for creating unique design concepts for companies, but it might not be as well known that we have a wide range of stock to offer with immediate delivery. For example, several of our customers choose to buy trousers from our standard range, only keeping their own design for tops. This saves the customer both storage costs and time. Our stock range is a basic range that gives your brand a chance to shine. The adjustments that make the garments yours could be a logo application, a unique button that is replaced or a scarf and tie that makes the brand visible, explains Linda.
Combining vision with expertise
The key to successful collections, according to Linda, is good collaboration. By listening to the customer's vision and combining it with our expertise and creativity, we can together create collections that fulfil expectations and wishes. – The most exciting thing is the close collaboration we often have with our customers in the creative process. For example, it can be a challenge to create designs for workwear while building a new store concept. A lot can change along the way where new solutions are required and the design idea needs to be revised several times, says Linda and emphasises: – Our goal is to help our customers create a strong and clear brand through our clothes. With many years in the industry, together with the drive to constantly develop, we are a reliable partner when creating clothes for a company's brand. Through a joint work with the customer we are able to offer the best solution and a mix between unique designs and our stock collection.