When SAS updated their identity with the ”Blue-on-Blue” concept, we designed a customised collection and colour palette for the whole collection.
SASDesign of a new uniform
The Scandinavian Blue
With the typical Scandinavian expression in mind, we developed a clean look of the concept for garments that SAS selected from the Ted Bernhardtz At Work base collection.
Through the sharp contrasts between SAS Blue and classic navy blue we created a new and modern expression.
View other customer cases!