McDonald´s is a strong and constantly developing global brand. Our assignment is to communicate the craftsmanship of cooking through their clothes.
We created a quality based collection with focus on knitted details, threads of burned shades and unique metal parts with an antique look.
A design for everyone
The McDonald´s co-workers have various roles and positions. Our assignment is to secure the overall impact of the collection, from the customer facing cashiers to the kitchen chefs.