By enhancing our fabrics, we partnered with Coop to design a new collection. One example is the WCT jacket, for which we opted out of a brushed finish on the inside in order to reduce microplastic fibre pollution of water during laundering. We are strongly committed to helping our customers embrace eco-aware options and to make a statement with sustainable products. These eco-aware choices have a direct positive impact on the external environment.
An eye for detail
In order to tailor this collection to the customer’s needs and vision, we took all-round responsibility for garment fit, the choice of materials, wearability and comfort, design and graphical elements.